Jeep | October 14 2013

All-new 2014 Jeep® Cherokee Wins at Texas Auto Writers Association (TAWA) Truck Rodeo

Photo courtesy of Texas Auto Writers Association/Raven Studios

The all-new 2014 Jeep® Cherokee took the Texas Truck Rodeo by storm, forging riverbeds, conquering rocky hills, and the competition, winning the “Compact SUV of Texas” award. In addition, the new Jeep Cherokee was the runner up, to the 2014 Jeep Grand Cherokee, in the coveted “SUV of Texas” in voting by the Texas Auto Writers Association (TAWA).

The Jeep Cherokee made a big impression on the members of TAWA who voted for the Cherokee as Compact SUV of Texas, by almost a two-to-one margin. With solid competitors in the Compact SUV segment, it’s an impressive win for the all-new Cherokee.

The 2013 TAWA Truck Rodeo jury consisted of 41 TAWA members and the competition featured two days of uncompromising on- and off-road vehicle evaluation in the Texas hill country. Consideration is given to everything from exterior styling and off-road capability to the entrant’s overall utility, value and fuel efficiency.

Not all compact SUVs could handle the off-road terrain. The 2014 Jeep Cherokee Trailhawk willingly followed the footprint of the 2014 Jeep Wrangler on both the ranch roads and the extreme off-road course, which was limited to only truly capable vehicles.

TAWA members drove both the 2014 Jeep Cherokee Trailhawk and Cherokee Limited models during the two-day competition at the Knibbe ranch outside San Antonio, Texas. The 2014 Jeep Cherokee impressed the jurors with its off-road capability as well as its exceptional on-road manners and well-crafted interior.

Jeep Brand Vehicles reigned supreme at the 2013 Texas Truck Rodeo, winning in every category the brand entered:

• SUV of Texas: 2014 Jeep Grand Cherokee • Compact SUV of Texas: 2014 Jeep Cherokee • Mid-Size SUV of Texas: 2014 Jeep Grand Cherokee • Luxury Mid-size SUV of Texas: 2014 Jeep Grand Cherokee Summit • Off-road Utility Vehicle of Texas: 2014 Jeep Wrangler