Ram | July 01 2017

Ram Truck goes ‘natural’ for new high-end elegance

What inspires you?

Chances are good you have lots of candidates for that list, but sometimes it’s what you least expect that inspires most. Take a metal, for example.

Tungsten stands unique among metals for its hardness, tensile strength, durability and high melting point. Those qualities have made it valued not only for industrial use, but helped it become a go-to favorite for couples choosing their ‘forever’ wedding rings.

Those amazing traits – strength, durability and just the right touch of luxury – also served to inspire a whole new level of sophistication and elegance for the 2018 Ram Limited Tungsten Edition.

From its Tungsten Chrome grille with outsized R-A-M lettering borrowed from the Laramie Limited trim, to the outsized R-A-M body-color tailgate letters, Ram Brand Head Jim Morrison says the newest member of the Ram family hits all the hallmarks of a top-of-the-class pickup truck.