The first collection of a collaboration between famed Los Angeles-based streetwear brand Warren Lotas and Dodge//SRT raced to the finish line with spectacular speed.
A full line of items featuring skulls, flames and bold graphics for the Dodge SRT Warren Lotas Collection dropped on May 2 on the exclusive website and sold out in only 56 minutes.
Most of the items were gone in 20 minutes, with SRT Demon-inspired sneakers selling out in just seven minutes.
“Our first-ever collaboration between Dodge and famed Los Angeles-based streetwear brand Warren Lotas hit hard,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “With this unique partnership, Dodge and its Brotherhood of Muscle can now stand out both on the road and on the street. And as we’ve done so many times before, when our fan base wants more, we oblige. So look for our next collection of bold, eye-catching, limited-edition items in Collection 2 featuring the iconic SRT Demon nameplate this summer.”
Designer Warren Lotas, who has cultivated an incredible following with a passionate and loyal fan base, started Warren Lotas LLC in 2017 in a basement in Watertown, Massachusetts. Lotas initially focused on limited-edition, handcrafted, 1-of-1 pieces before moving to Los Angeles to create custom-made, limited screen-printed T-shirts and hoodies sold online on a drop-to-drop basis.
Lotas’ vision is to create pieces that he would personally wear based on inspiration that he draws on from everyday life. All the designs are hand-drawn and then digitized to be printed on clothing. Entirely produced in the United States, Lotas also creates custom cut-and-sew pieces, such as jackets and jeans.
“Dodge will always have the most uncompromising presence in the automotive industry,” said Lotas, in a blog originally posted on www.dodgegarage.com. “The SRT Demon took a risk to satisfy 3,300 people … and through that risk, a legend was born. I couldn’t be more excited to establish this partnership with Dodge because regardless of our respective industries, our core beliefs are in perfect sync.”
For those who missed the first collection of streetwear, or might be looking to add some new items to their wardrobe, a second collection of new designs and pieces are targeted to launch this summer. Follow Dodge on Twitter and Warren Lotas on Instagram for updates.
