Advertising / Marketing,Ram,Technology | December 22 2022

Adventure Awaits: Explore the Set of “Yellowstone” From Behind the Wheel of the 2023 Ram 1500 Limited Longhorn

Paramount Network struck gold with its explosive hit neo-Western drama, “Yellowstone.” As one of the most popular shows on television, the Dutton family ranch, dubbed “The Yellowstone,” has become an iconic location, easily recognizable by its fans.

Of course, not everyone can travel to Montana to visit the ranch and witness the breathtaking views of the mountains and rolling landscape; but we’re pleased to say that fans of the show can now visit the production set virtually, via the fully capable 2023 Ram 1500 Limited Longhorn.

Ram Truck brand and Paramount Network are excited to transport viewers to the Yellowstone Dutton Ranch with a few simple keystrokes. Fans can visit yellowstonesettour.com and take in the panoramic views of the set and countryside from behind the wheel of the Ram 1500 Limited Longhorn.

Beginning at The Yellowstone’s entry gate, visitors can chart their course around the set to visit the bunkhouse, the barn, the main house and the arena. As the truck passes through set, visitors can learn show facts, play trivia, watch bonus content and explore iconic locations on the ranch with 360-degree views. (And die-hard fans of the show don’t need to worry, there isn’t a link that takes you to the train station.)

But the thrills don’t stop at the ranch, as viewers can also learn more about the Ram 1500 Limited Longhorn as it transports them across the set by clicking on hotspots throughout the vehicle. Learn about key features, like optional all-terrain tires, available front tow hooks, class-exclusive available RamBox cargo management system and more. The truck is available in bold colors and can be customized with exclusive available Mopar exterior accessories.

For fans with connected smart TVs, watch closely for Ram Truck interactive ads during the show that allow viewers to navigate through five different gallery slides featuring the Ram 1500, simply by using your TV remote. Learn more about the Ram 1500’s power, performance and capability, and even pull up a dealer locator that auto-populates the nearest Ram dealer based on your location.For “Yellowstone” and Ram Truck fans alike, the Yellowstone virtual tour is absolutely worth the visit. Head on over to yellowstonesettour.com, your adventure awaits!

Edward Cardenas
Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for Stellantis. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as
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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for Stellantis. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to Stellantis Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.