- Paying tribute to its heritage while looking to the future, Alfa Romeo marked its 115th anniversary with a major event at the Alfa Romeo Historical Museum in Arese
- With emotion, innovation and Italian pride, a captivating video looks back on the iconic moments of an extraordinary year, from the presentation of the exclusive “Alfa Romeo 33 Stradale” book to prestigious collaborations with the Luna Rossa team and tennis player Jasmine Paolini, to the commercial results that saw Junior reach over 42,000 orders since its launch
- The event took place on Sunday, June 22 at the Alfa Romeo Historical Museum in Arese, welcoming thousands of people, including fans and some of the 300 official clubs from all over the world, who enthusiastically took part in track races, parades and celebratory moments
June 24, 2025 , Auburn Hills, Mich. – Alfa Romeo’s connection with its fans has always stood apart in the international automotive world. Throughout its first 115 years, this deep, authentic and inimitable bond has united passion with technical excellence, creating a truly global community.
To mark this significant milestone, Alfa Romeo has organized two symbolic initiatives: a major event held on Sunday, June 22 at the Alfa Romeo Historical Museum in Arese and a moving video that pays tribute to the first six months of an extraordinary year filled with prestigious projects and partnerships.
A special year, a collective celebration
On the 115th anniversary of its founding, Alfa Romeo released a video that looks back on some of the most meaningful moments from an extraordinary year for the brand. Though diverse, these moments are all united by a single idea that encapsulates passion, excellence and Italian identity. The video also celebrates the commercial achievements of 2025, particularly Junior, which has achieved over 42,000 orders since its launch.
The visual narrative opens with a tribute to the new 33 Stradale, the centerpiece of a prestigious publication titled “Alfa Romeo 33 Stradale.” Entirely created by the Alfa Romeo team, the book explores the genesis of the Biscione’s new custom-built supercar through never-before-seen images and exclusive interviews with the project’s key figures. The publication was created to honor a masterpiece of engineering and design, an emblem of the brand’s rebirth and ambition.
The story then moves to the open seas with Luna Rossa, another world-renowned symbol of Italian excellence and Alfa Romeo’s partner for the 38th America’s Cup. For the first time, the world’s oldest and most prestigious sailing event will be held in Italy, set against the spectacular backdrop of the Gulf of Naples. The collaboration is rooted in shared values of technical perfection, a passion for competition and national pride. Lastly, the video cuts to the tennis court, where the spotlight falls on Jasmine Paolini, Alfa Romeo’s new brand ambassador. Her extraordinary season culminated in a historic double victory at the Italian open, cementing her status as one of the most beloved and respected athletes in the world of sports.
These powerful and proud snapshots from an extraordinary year paid tribute to the brand’s 115th anniversary and convey a story of constant evolution — one that unfolds through prestigious projects, tributes and collaborations. It is a story that continues to look toward the future, drawing strength from the brand’s identity and pride in its role as a representative of Italy across the world.
A memorable event to celebrate Alfa Romeo
On June 22, 2025, the Alfa Romeo Historical Museum in Arese transformed into the epicenter of automotive passion. An audience of 1,300 enthusiasts, including some of the 300 official Alfa Romeo clubs from all over the world, and more than 350 cars took part in an event packed with emotions, activities and celebrations. Designed to honor the brand’s 115-year history, the event also marked the 10th anniversary of the museum’s reopening following renovations. The program began with the Regularity Course created in collaboration with the Italian Alfa Romeo Register, culminating in a time trial on the internal track. Afterwards, the Club Meeting brought together representatives from official Alfa Romeo Clubs worldwide, providing a unique opportunity to discuss and share ideas. One of the day’s most memorable moments was the commemorative flash mob: 115 unique Alfa Romeo vehicles spelled out “Alfa Romeo 115” on the museum’s internal track, creating a symbolic and powerful image of the passion that unites Alfisti around the world.
In the afternoon, the 115 Years of Alfa Romeo conference took place as part of the “Backstage” series, revisiting key moments in the brand’s history, including showcasing the wind tunnel model of the 33 Stradale. The program concluded with a spectacular car parade led by “Tributo GTA” models, an homage to the legendary Giulia Sprint GTA, now celebrating its 60th anniversary, followed by a group toast paying tribute to the deep sense of belonging that has always driven the Alfa Romeo community.
115th anniversary e-book
Commemorating Alfa Romeo’s special birthday is a 115th anniversary interactive e-book, which spans the brand’s very beginning in 1910, when the first A.L.F.A., the 24 HP, was introduced, to today with vehicles such as the new 33 Stradale supercar and the Intensa series, which is available across Giulia, Stelvio and Tonale. All of this and more are detailed in the e-book, including archival photography, much of which comes from the Alfa Romeo Historical Museum in Arese, Italy. Additional content highlights include “My Favorite Alfa Romeo Cars” by Ralph Gilles, chief design officer, Stellantis; “Most Significant Performance Cars from Alfa Romeo” by Lorenzo Ardizio, curator Alfa Romeo Historical Museum; evolution of the Biscione logo; and the story behind the Trefoil “face.”
Alfa Romeo
Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to automobiles. The Alfa Romeo Stelvio sets a benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Alfa Romeo Tonale, the brand’s first compact SUV, symbolizes the metamorphosis of the legendary Alfa Romeo brand, highlighted by a new era of luxury and connectivity, with available hybrid and gas powertrains and standard Q4 all-wheel drive, Uconnect 5 and advanced driver assistance systems. Alfa Romeo is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
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Alfa Romeo newsroom: https://media.stellantisnorthamerica.com/newsroom.do?id=292&mid=446
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