Dodge appeals to the inner child of drivers in all-new marketing campaign for the all-new Dodge Hornet R/T “Inner Child Intervention” reminds consumers to listen to that voice inside their head and lean into the power of torque The cross-channel campaign will span across broadcast, social media channels and online video Thirty-second national campaign spot
Read More
Category Archives: Advertising / Marketing
FIAT Launches 500e BETA Club, Unique Program for Early Adopters of the All-electric City Car
FIAT BETA Club rewards select U.S. customers with early 500e deliveries Fiat BETA 500e limited series models come with special badging and bespoke mirror caps with exclusive design characteristics featuring the new FIAT energy mark Program enhances customer-centric pillar of FIAT brand FIAT BETA Club members get early vehicle delivery, gain VIP access to FIAT
Read More
Alfa Romeo and GREATS Team Up With Limited-edition Sneaker Ahead of This Year’s Big Game in Las Vegas
Alfa Romeo teams up with luxury sneaker brand GREATS, launching a new limited-edition Alfa Romeo-branded sport sneaker ahead of the Big Game this weekend in Las Vegas The exclusive made-in-Italy sneaker features a premium leather upper in Blanco (white) with the classic Alfa Romeo script stamped on the outside upper panels and legendary Alfa Romeo
Read More
University of Utah Women’s Basketball, Gymnastics and Men’s Basketball Student Athletes Given Opportunity to Receive 2024 Jeep® Grand Cherokee L or 2024 Ram 1500 Big Horn
December 14, 2023 , Salt Lake City – In perhaps the largest teamwide NIL agreement in collegiate women’s sports, the Utah Crimson Collective and its streaming app, Utah 360°, surprised its athletes again on Wednesday, December 13 by announcing a landmark agreement honoring the University of Utah’s women’s and men’s basketball and women’s gymnastics teams. This extends
Read More
Celebrate the Chrysler 300 Legacy With New Merchandise From the Chrysler Store by Amazon
December 11, 2023 , Auburn Hills, Mich. – Chrysler brand is commemorating the nearly 70-year legacy of the Chrysler 300 and Chrysler 300C with a new merchandise collection, available at the Chrysler Store by Amazon, featuring apparel for men and women, as well as vintage designed posters that celebrate the Chrysler 300 and its iconic legacy in the
Read More
Stellantis Global Chief Marketing Officer Olivier François Named as One of Newest Inductees into the AAF Advertising Hall of Fame
François is one of six industry icons to receive Advertising’s most esteemed honor In its 70-plus years, only 282 advertising legends and 12 global companies have been elected to the Hall of Fame Highly-acclaimed campaigns under Francois’ leadership include the Primetime Emmy® Award-winning “Imported from Detroit” featuring Eminem, “Farmer” with radio’s legendary Paul Harvey, Primetime
Read More
Holiday Gift Guide for Car Lovers 2023
‘Tis the season of gift giving, and all through the world, loved ones are picking out holiday presents for their family and friends. When it comes to getting a gift for the automotive enthusiast in your life, what comes to mind? While we’d all enjoy taking the hand of our loved one and walking them
Read More