Olivier François is one of six industry icons to receive advertising’s most esteemed honor Honorees also include Jerri DeVard, CEO & founder, Black Executive CMO Alliance (BECA); Bill Imada, co-founder, chairman & chief connectivity officer, IW Group; Donna Weinheim, former partner, Cliff Freeman & Partners and former executive creative director, BBDO; Jeff Goodby, co-chairman, Goodby,
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Category Archives: Advertising / Marketing
Chrysler Brand Celebrates the Chrysler Pacifica as Most Awarded Minivan Seven Years in a Row With New Marketing Campaign
New Chrysler Pacifica and Pacifica Hybrid campaign “Thanking Our Parents” spans television, digital and social media, including Chrysler brand’s Facebook, Twitter, TikTok and Instagram channels Campaign gives personal recognition to all the different types of parents who have inspired the Chrysler brand over the years to create the Chrysler Pacifica, the most awarded minivan seven years in a row “Thanking Our
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Dodge Brand Stages ‘Inner Child Intervention’ in New Marketing Campaign for the Electrified Dodge Hornet R/T
Dodge appeals to the inner child of drivers in all-new marketing campaign for the all-new Dodge Hornet R/T “Inner Child Intervention” reminds consumers to listen to that voice inside their head and lean into the power of torque The cross-channel campaign will span across broadcast, social media channels and online video Thirty-second national campaign spot
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FIAT Launches 500e BETA Club, Unique Program for Early Adopters of the All-electric City Car
FIAT BETA Club rewards select U.S. customers with early 500e deliveries Fiat BETA 500e limited series models come with special badging and bespoke mirror caps with exclusive design characteristics featuring the new FIAT energy mark Program enhances customer-centric pillar of FIAT brand FIAT BETA Club members get early vehicle delivery, gain VIP access to FIAT
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Alfa Romeo and GREATS Team Up With Limited-edition Sneaker Ahead of This Year’s Big Game in Las Vegas
Alfa Romeo teams up with luxury sneaker brand GREATS, launching a new limited-edition Alfa Romeo-branded sport sneaker ahead of the Big Game this weekend in Las Vegas The exclusive made-in-Italy sneaker features a premium leather upper in Blanco (white) with the classic Alfa Romeo script stamped on the outside upper panels and legendary Alfa Romeo
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University of Utah Women’s Basketball, Gymnastics and Men’s Basketball Student Athletes Given Opportunity to Receive 2024 Jeep® Grand Cherokee L or 2024 Ram 1500 Big Horn
December 14, 2023 , Salt Lake City – In perhaps the largest teamwide NIL agreement in collegiate women’s sports, the Utah Crimson Collective and its streaming app, Utah 360°, surprised its athletes again on Wednesday, December 13 by announcing a landmark agreement honoring the University of Utah’s women’s and men’s basketball and women’s gymnastics teams. This extends
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Celebrate the Chrysler 300 Legacy With New Merchandise From the Chrysler Store by Amazon
December 11, 2023 , Auburn Hills, Mich. – Chrysler brand is commemorating the nearly 70-year legacy of the Chrysler 300 and Chrysler 300C with a new merchandise collection, available at the Chrysler Store by Amazon, featuring apparel for men and women, as well as vintage designed posters that celebrate the Chrysler 300 and its iconic legacy in the
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