Ram today announced the Ram Revolution, an exclusive insider program with Ram brand fans that invites them to join Ram on its journey to revolutionize the pickup truck market again, this time with the new Ram 1500 battery electric vehicle (BEV) in 2024. The Ram Revolution, including the new RamRevolution.com hub, provides consumers with a closer connection with
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Ram is changing the way people think about trucks. More people are switching to Ram than ever before and in a new campaign called “Step up to the New Standard” debuting to align with Ram Truck Month, in a series of spots that showcase how Ram is challenging convention in the truck segment.  A 30-second
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Safety is nothing to make light of. But light can certainly enhance vehicle safety, as demonstrated by the 2019-20 Ram 1500. FCA recently refined the performance of the redesigned pickup’s available, curve-adaptive, LED projector headlamps with high-beam assist. The result?  The reigning Motor Trend Truck of the Year made history as the first full-size pickup
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With a segment-busting 1,000 pounds of torque, and benchmark 35,100 pounds of towing capacity, the 2019 Ram Truck Heavy Duty is one lean, mean towing machine, built to tow your fifth-wheel camper, boat or heavy work equipment. But before heading out, the Ram Truck brand reminds you to ‘know before you tow.’ Take those few
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Build a Heavy Duty truck that outpowers, out tows, outhauls every other pickup. Oh, and add 1,000 lb-ft of torque under the hood to outpower the competition. That’s one tall capability order that the Ram Truck team proudly unveiled as ‘mission accomplished’ today at the 2019 North American International Auto Show. The 2019 Ram Heavy
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Over the past several weeks our Truck Thursday series has been bringing you up to speed on many of the innovative features that help the 2019 Ram 1500 ‘up the game’ over the competition. We’ve taken you under the hood; down to the longest, lightest and most efficient frame in the half-ton segment; behind a
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Make it longer and wider, yet lighter and stronger. Ram Truck engineers were tasked with a tall order in creating what the ‘no-compromise’ 2019 Ram 1500 would look like, how it would handle and how well it would fulfill a promise of best-in-class durability. For the Materials engineering team, it was a challenge that meant rethinking
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