UPDATE: See our YouTube channel for your on-demand viewing of the Mopar 2015 SEMA news conference. It’s one of the most creative automotive shows of the year — SEMA! Your FCA Digital Media and Mopar teams (plus other select colleagues we can’t tell you about, yet) are in Las Vegas for the annual Specialty Equipment
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Tag Archives: Specialty Equipment Market Association
From hot rods to high tech – the performance evolution at SEMA
In the performance car world, the concept of ‘cool’ has always been equated with fast. But that concept is undergoing some ‘retooling’ these days. “The future of customization is all about being fast and cool … but also smart and connected. This is the golden age of new performance,” according to Specialty Equipment Market Association
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