Ram | July 24 2019

New Ram Truck Ad Celebrates the Bonds of Loyalty

Year after year, month after month, day after day, the Ram Truck  brand remains laser focused on building customer loyalty with benchmark performance, capability, technology and luxury. 

In partnership with SiriusXM, the Ram brand is celebrating that unswerving commitment by teaming up with Grammy-nominated country music singer-songwriter Eric Church in a new 60-second spot titled “Loyalty,” which features Church’s song “Solid.”

The ad captures the power of strengthening loyal and loving relationships as a father and son listen to Eric Church on the Ram class-exclusive, 12-inch reconfigurable touchscreen display with industry exclusive SiriusXM with 360L as they head to catch a live performance of Eric Church on stage. Get caught up in the mood and the moment. And to keep your all your favorite tunes close at hand on the road, owners will receive a one-year SiriusXM All Access subscription with the purchase of a properly equipped 2019 Ram 1500.