- New campaign “Van Life” for the Chrysler Pacifica and Pacifica Hybrid spans across television, digital and social media, including Chrysler brand’s Facebook, Twitter and Instagram channels
- Campaign humorously parodies the #VanLife influencer lifestyle, highlighting how the Chrysler Pacifica is the #VanLife for #RealLife parents
- “Van Life” features three new 30-second spots with the broadcast debut of “Duel;” all videos are now viewable on the Chrysler brand’s official YouTube channel
May 17, 2022 , Auburn Hills, Mich. – The Chrysler brand is launching a new multimedia advertising campaign for the Chrysler Pacifica and Pacifica hybrid with some comic relief comparing the freedom of the #VanLife influencer lifestyle with the Pacifica as the more ideal choice for parents living their best “real life”. “Van Life” features three new 30-second spots with the broadcast debut of “Duel;” the three videos are now viewable on the Chrysler brand’s official YouTube channel.
“The current van lifestyle phenomenon presented an opportunity for us to inject some levity into our newest Chrysler campaign,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “What our Chrysler Pacifica and Pacifica Hybrid owners want and need is not what many van influencers want from their vehicles. Knowing this, we designed a light-hearted campaign that puts a spotlight on the unprecedented features and versatility of the Pacifica minivan from a family perspective.”
“The van life of everyday families is different from what many might see in pictures and video across social media,” said Chris Feuell, Chrysler Brand CEO – Stellantis. “Our Pacifica and Pacifica Hybrid owners want premium features like Nappa leather seats. Screens for every child. An ingenious space with storage to carry everything. Seamlessly connected infotainment and safety features. And yes, even a built-in vacuum. This the van life that our owners and families crave, and this is what van life means for the Chrysler brand.”
In the premiere 30-second television spot, “Duel,” #VanLife” influencers square off with the owners of a Chrysler Pacifica. Two additional 30-second spots will run across the brand’s social media channels.