Community,Our People | October 14 2022

The Driving Force

We know that a diverse and inclusive employee base makes for a stronger, forward-thinking company. As part of our diversity and inclusion efforts, we are committed to developing the next generation of thought-leaders and communicators with initiatives like The Driving Force internship program.

We’re excited to continue our partnership with the Black Automotive Media Group (BAMG) to provide a behind-the-scenes look at our company and the automotive industry for students at historically Black colleges and universities (HBCU), like North Carolina Central University (NCCU). 

BAMG is an influential group of Black reporters and writers who have more than 150 years of combined experience in automotive journalism through a variety of automotive media platforms. 

The Driving Force program is a 10-week internship designed for students interested in covering or working in the automobile industry in the fields of journalism, corporate communications, marketing and public relations, and incorporates instruction in editorial content, video content production and social media outreach, augmented by Stellantis executive presentations. 

The Driving Force was created following conversations between automakers and BAMG relating to increased programming for deserving, but often neglected, HBCUs. 

For the second time since 2020, we are partnering with NCCU enrollees from the Department of Mass Communications to put together an outstanding slate of presentations for students featuring several Black thought-leaders engaged in many of the company’s and the industry’s most exciting projects to help prepare the next generation of automotive media and industry professionals. 

Over the course of the program, interns will interact with automotive executives from different departments within the company to gain exposure to careers as editorial and broadcast journalists, marketers, publicists and digital media experts. In addition to industry exposure, students will be tasked with projects that include writing vehicle evaluations, working on advertising campaigns, creating video content and hosting. 

“Our partnership with the Black Automotive Media Group and North Carolina Central University is one of many ways Stellantis promotes long-standing commitment to diversity and inclusion, and to diverse communities,” said Lottie Holland, vice president, diversity, inclusion, engagement, and EEO compliance, Stellantis North America. “This program is also an outstanding opportunity to showcase the exciting and dynamic automotive industry as a career destination for talented future leaders.” 

Moving forward with our partners, we will continue to support opportunities to nurture and grow a more diverse and inclusive workforce through successful programs like The Driving Force internship program.