What does your world say about you? Maybe it’s ‘loves wide open spaces’ or ‘longs for the next off-road outdoor adventure’ or ‘lives for the journey – not the destination.’ Of course, that’s also the world the Jeep® brand is made to play in every day. So, don’t just settle for dreaming. Get your rock-crawling,
Read More
60 Never Looked So Good
Who would have ever thought that one car could become such a legendary symbol of Italian style—a style that never goes out of fashion? That car, the iconic Fiat 500, celebrates its 60th anniversary on July 4, 2017. First introduced and built in Turin, Italy, in 1957, the Fiat 500 has maintained an unmistakable design
Read More
Ram Truck goes ‘natural’ for new high-end elegance
What inspires you? Chances are good you have lots of candidates for that list, but sometimes it’s what you least expect that inspires most. Take a metal, for example. Tungsten stands unique among metals for its hardness, tensile strength, durability and high melting point. Those qualities have made it valued not only for industrial use,
Read More
Off the Line: Virdy Jacobs Jr.
From fighting on the front lines in Vietnam to the battle to keep the assembly line moving at the Jefferson North Assembly Plant (JNAP), Virdy Jacobs Jr. knows the value of putting in a hard day’s work. Now 68 years old, Jacobs has a perfect attendance record at JNAP for 50 years and counting. (The
Read More
FCA US Celebrates “Big Bike and Book Giveaway Day”
More than 100 students from the Detroit Public Schools ended the school year on a roll when they received shiny new rides for a job well done. The third annual “Big Bike and Book Giveaway Day,” hosted by FCA US, rewards students with new bicycles, helmets and books, for making improvements in the ABC’s – Attendance,
Read More
Take a Hike! FCA US Celebrates Its Trails for National Trails Day
The FCA US headquarters in Auburn Hills, Michigan, is not only the home to the design, research and development of award-winning cars, trucks and SUVs, it’s also home to an extensive landscape of wetlands and wildlife just outside the doors. When the Chrysler Technology Center (CTC) was built in 1991, the construction plan called for
Read More
Engineering the Future: It Begins with Teamwork
The future of our industry is on display in downtown Detroit this weekend. For the third year, the Shell Eco-marathon is being held at Detroit’s Cobo Center and I’m personally proud that FCA US LLC is a partner in the event. One of the students competing this weekend could someday get my job as Director
Read More