Among the moves unveiled during the recent Investor Day program for Fiat Chrysler Automobiles, shifting the Street and Racing Technology (SRT) group into the Dodge brand perked up the ears of driving enthusiasts. The change means the Viper high-performance sports car returns to the brand where it was born in 1993. Also, throughout SRT’s history
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Dignity
Chrysler Group and the communities in which we work have been through a lot of challenges in recent years. Though we are riding on four-plus years of monthly sales growth, and have a good deal of positive momentum, the corporate and individual memories of our past struggles keep us focused. It’s that sense of humility
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The Big Picture: What *is* each brand
Shortly after the wrap came off a new Fiat Chrysler Automobiles sign at the Chrysler Group HQ, Auburn Hills, Mich., company brand CEOs took the wraps off of their respective plans for the next five years. By now, you’ve read about the vehicle changes and plans Fiat Chrysler Automobiles announced last week for Chrysler Group
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The future is now
Typically, automakers don’t like talking about new products. But, today is different for Fiat Chrysler Automobiles (FCA). Today, FCA executives are detailing a five-year plan about future products and other company news to more than 300 financial analysts and media at the Chrysler Group headquarters, Auburn Hills, Mich. As part of the occasion, FCA unveiled
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World Class Manufacturing focuses on people
Manufacturing plant team leaders work on the assembly line in the World Class Manufacturing Academy to refine tools and procedures. We know from years of experience that when the topic of discussion turns to manufacturing strategies, eyes will glaze over rapidly and in high volume. Which is a shame, really. Because building complex machines such
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Saturday is HEMI Day
Got plans for Saturday, April 26? Did you know that it’s HEMI Day? Huh? Yes, HEMI Day. April 26 – 4/26 when expressed in numbers – happens to match the cubic-inch displacement of the Generation II HEMI racing engine that debuted at the 1964 Daytona 500. So, not only is it HEMI Day, this year
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Chrysler’s Easter egg hunt
Easter means many things for many people. Not only is it a religious holiday but a holiday of traditions. Besides its very powerful religious significance, Easter is about discovery. Some popular traditions include the belief that the Easter bunny hides brightly colored Easter eggs and baskets filled with candy. Perhaps that’s why a very creative
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