Every fan of HEMI® power and performance on the street and race tracks has lost a friend with the passing of Tom Hoover, the man widely known as the “father” of the 426 HEMI racing engine, which celebrated its 50th anniversary in 2014. “Tom Hoover was an exceptional human being and an engineering genius that
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Category Archives: Mopar
From blue to green: Mopar initiatives provide for a greener customer journey
The Earth Day celebration on April 22 is the perfect opportunity for the Mopar brand to shed light on how taking care of the customer and the environment go hand-in-hand. For example, the brand’s line of Mopar Remanufactured (Reman) Parts puts tons of materials to work that would otherwise be earmarked for landfills, resulting in
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Easter Jeep Safari: Putting concepts to the test
The annual Easter Jeep® Safari in Moab, Utah, is an event we and countless Jeep enthusiasts look forward to every year. The scenery and the Jeep SUVs are spectacular. It’s a perfect match. Every year, upwards of 1,000 vehicles are registered, all with the intent of owners putting their 4x4s and their skills to the
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Mopar-modified Jeep Renegade trio heats up Rio
People typically dress down when enjoying the sun-soaked beaches of Rio de Janeiro. The Mopar brand created just as much sizzle recently by “dressing up.” A trio of all-new Jeep Renegades, upgraded with Mopar parts and accessories, grabbed headlines at a media event in the “Marvelous City.” The Mopar-modified SUVs — the Longitude “City,” Trailhawk
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Automotive Resolutions
With the new year comes renewed hope and many of us aspire to make a change in our lives whether it is personal or financial. Why not incorporate one of your biggest assets into your decision making? After all, you spend a lot of money on your vehicle and for many, it’s more than just
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Mopar brings Charger attitude to NHRA for 2015
The all-new Dodge Charger R/T that Mopar brings to the National Hot Rod Association Funny Car series for 2015 is more than just a bunch of stickers on a generic shell — lots more. Engineers, designers and body builders at Fiat Chrysler Automobiles, along with the Don Schumacher Racing team and NHRA officials worked closely
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Mopar gets revved up for SEMA in Las Vegas
For many auto enthusiasts, factory stock is merely the starting point of a drive to make a statement, attract attention and go faster. Plenty of those people work at the Mopar brand, and the annual Specialty Equipment Market Association (SEMA) show in Las Vegas is where they let it all hang out. The #SEMA2014 show
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