FCA US filled the Los Angeles Convention Center the past two weeks with a number of vehicles that ranged from cutting edge to a “galaxy far, far away.” The annual LA Auto Show, which ends Sunday, provides consumers with a sneak peek of new models that will be heading to dealerships in coming months along
Read More

It takes plenty of muscle to power the larger-than-life floats in the Big Apple’s annual Macy’s Thanksgiving Day parade. This year, Ram Trucks will put its ‘Ram Tough’ towing capability to the task pulling all 27 floats down the streets of Manhattan as the Official Truck of the Macy’s Thanksgiving Day parade. That’s no small
Read More

All work and no play? That’s no way to live. Ram Trucks and Mopar showed they agree, with a triple play rollout of new truck ‘edginess’ at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Nov. 3-6. Already a sporty head-turner, the Ram 1500 Rebel X has kicked up the sizzle with a distinctive, in-your-face
Read More

Ready or not, the annual holiday traditions of shopping, feasting and gift-giving will be here before you know it. Yet, another tradition of the season that many of us look forward to is opening our hearts to sharing and giving to those who are less fortunate. An estimated 49 million Americans are struggling every day
Read More

There’s a lot of competition in today’s truck market, especially for those who use their trucks more for work than as a daily driver. As Ram Truck brand showed select members of the media yesterday at our Chelsea, Mich., proving grounds, our lineup can out-work the best of what the competition offers. “The [Ram] 3500
Read More

Summer is ending. Your favorite college and pro sports teams are announcing the latest additions to their roster. Preseason has kicked off. You’re getting antsy. But stop – put the grill tongs down. Do you own a Chrysler, Dodge, Jeep®, Ram or FIAT brand vehicle? If you answered yes, then hang tight before you head
Read More

“If your truck had a beard, what would it look like?” On the surface kind of a silly question, but turns out it actually served to inspire the first new Ram Truck grille designs since 1994, currently being ‘worn’ by the all-new 2015 Ram 1500 Rebel and the 1500 Laramie Limited. The challenge was daunting
Read More