Fiat | January 30 2015

Cover car


How many people can you stuff in a Fiat 500? The cover story of the Feb. 9 issue of Time would conclude there’s no limit since it’s all about our “sharing” society and how sharing has become big business with such examples as Uber and Airbnb using our cars and homes respectively. The Fiat 500 is a great visual for this story because it’s functional, economical, and a load of fun–perfect for sharing our personal space, experiences and its utility. The images were taken by photographer Chris Buck who said the session lasted more than 6 hours. We’re just glad he chose the Fiat 500–a classic compact car with a design that’s timeless.