2015 Jeep Renegade: Little Colorado River Gorge, near Cameron, Ariz. The Jeep® brand debuts "Beautiful Lands" during Super Bowl XLIX to launch the all-new 2015 Jeep Renegade (Little Colorado River Gorge, near Cameron, Arizona)
If you’re a fan of Fiat Chrysler and our brands, you may have seen a couple of our Super Bowl XLIX broadcast ads before, during Dodge’s 100-year anniversary celebration last year or if you watched the LA Auto Show reveal of the 2016 Fiat 500X.
But for most of the viewing audience, it was their first time as both ads made their broadcast TV debut.
Each ad echoes the personality of the brand: from the expected risqué and fun personality of Fiat, to the in-your-face and pumped-up attitude of Dodge, to the adventuresome, freedom-loving tone you expect of Jeep.