Design,Ram | February 01 2018

A bold new benchmark – by design: 2019 Ram 1500

No compromise! Mike Manley, head of the Ram brand, set the bar high at the unveiling of the all-new 2019 Ram 1500 at the North American International Auto Show. No compromise – in strength, durability, technology, efficiency.

On the design side, the Ram Exterior Design team, headed by Joe Dehner, took that bold directive and created this enhanced design concept. They didn’t stop there! Along with a fresh new look, the team coined a brand new name to describe it … ‘Bruteiful.’

You can see it reflected in the longer, wider stance of the Ram 1500, the innovative all-new LED front lighting system, the elevated hood for improved aerodynamics and reduced wind noise. And that’s just for starters!

Dehner said that the team’s focus on ‘more’ was key to the success of the Ram 1500’s benchmark design, and the whole new word to capture its essence.