How do you build on a legend? Start with a careful eye for detail. For the new 2017 Ram Truck Power Wagon, introduced at the 2016 Chicago Auto Show, the bar was especially high with the Power Wagon’s proven workhorse reputation stretching all the way back to World War II. For the exterior design team, a big nod
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If you’re in the market for an SUV and you want the best return on investment, your best bet is one of our SUVs, according to Automotive Science Group. In the organization’s Best Economic Performance SUV ranking, the Jeep® Patriot came out #1, for the fifth year in a row. In all, we have four vehicles
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In today’s digital age, a brand or corporate website is a must-have marketing tool for reaching current and potential customers.  Just as all websites do not look alike, they are also not alike in their effectiveness. Have you ever given any thought to what makes a website successful? The folks in our FCA global digital
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If you’re looking to go off road, Ram Truck brand definitely has you covered. As Head of Ram Truck Brand in North America Bob Hegbloom said Thursday morning in Chicago: Ram is “America’s off-road truck leader.” A year after introducing the Ram 1500 Rebel, the brand’s fastest-selling model, it unveiled the latest version of the
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Capability! It’s what truck buyers look for first and foremost to make sure the job gets done, or to just have some fun! So it’s little wonder that truck makers traditionally roll out those capability numbers and features early and often to would-be truck buyers. For the Ram Truck Power Wagon that ‘tradition’ comes wrapped
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With the North American International Auto Show barely behind us, we’re looking forward to this week’s start of the 2016 Chicago Auto Show (CAS) and the 2016 Canadian International AutoShow (CIAS). In Chicago, Ram Truck brand will take center stage while the Chrysler brand will continue to make heads turn with its 300S and 200S
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There’s a reason Jeep brand’s “Portraits” was named ADweek’s number one Super Bowl spot. “Giving viewers something thoughtful, and beautiful — with inspiring craft — can make a lasting impression at the circus of advertising’s biggest night,” wrote ADweek’s  Tim Nudd. The quiet, evocative spot featuring more than 60 curated images is a nod to
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