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Edward Cardenas

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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for Stellantis. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to Stellantis Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.
Auto Shows,Fiat,Heritage | July 29 2016

The Motor City ‘Freaks Out’ for Fiat

By Edward Cardenas

A steady stream of classic, and new, Fiats streamed into the parking lot of the Walter P. Chrysler Museum Friday for the Fiat Club America’s welcome reception for their annual convention, the Fiat FreakOut. While there was a number of historical displays to see on the inside of the museum, more than 100 classic Fiats
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Chrysler,Corporate Business,Fiat,Heritage,Our People | July 18 2016

1 million miles to the new Fiat 124 Spider

By Edward Cardenas

Sometimes the road to a new car model is through the airport. That is the case for program manager Leia Horton, responsible for the 2017 Fiat 124 Spider. The 20-year employee has crisscrossed the globe for the past few years to bring a modern-day version of the classic convertible roadster to market. During that time,
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Chrysler,Design | July 12 2016

Check out some of the Pacifica’s 37 unique features in action

By Edward Cardenas

When the all-new Chrysler Pacifica was introduced earlier this year, there was a big presentation at the North American International Auto Show, press releases and lots of discussion about the new features and minivan firsts offered in the new vehicle. From the roof down to the wheels and throughout the interior of the vehicle, new
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Dealers,Fiat | July 06 2016

Fiat 124 Spiders sitting on the dock by the bay – but not for long!

By Edward Cardenas

The recent arrival of the large Aphrodite Leader vehicle carrier at the Port of Baltimore ended nearly three decades of waiting, and dreaming, for fans of FIAT and sports cars. Inside of the belly of the mighty ocean-going ship were brand new Fiat 124 Spiders, carefully secured to the floor of the ship and wrapped
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Auto Shows,Fiat,Heritage | June 29 2016

Don’t FreakOut, there’s still time to register for Fiat Club America’s annual convention

By Edward Cardenas

Are you a fan of the FIAT brand? Do you love to talk FIAT? When you see another FIAT on the road, do you check it out and admire how the car looks and sounds? If you answered yes to any of these questions, then the upcoming Fiat FreakOut is for you. For the past
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Chrysler,Heritage,Motorsports | May 30 2016

Chrysler cars have set the pace at the Indianapolis 500

By Edward Cardenas

The green flag drops today for the 100th  running of the Indianapolis 500. In the long and storied history of the “Greatest Spectacle in Racing,” there have been 12 pace cars from the Chrysler family of brands which have led the Indianapolis 500 field. The first time a Chrysler vehicle led the field was 90
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Advertising / Marketing,Fiat,Heritage | May 20 2016

FIAT ‘Free Like A Bird’ commercial soars to new heights with eagles

By Edward Cardenas

The soaring camera shots in the new FIAT commercial for the 2017 124 Spider weren’t recorded with the latest drone, but by an actual eagle. As the commercial opens, the viewer is treated to a scene featuring the new roadster driving on a winding road along the Italian shoreline with the head and wings of
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