Viewers watching the Major League Baseball playoffs, and some other television programs, may have caught the newest Fiat ad “Own Your Freedom.” The 30-second ad is set to “Freedom” by Pharrell Williams and features images of the 2016 Fiat 500X’s all-wheel-drive capabilities on dirt roads and cruising the streets along with passengers grooving to the
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In the performance car world, the concept of ‘cool’ has always been equated with fast. But that concept is undergoing some ‘retooling’ these days. “The future of customization is all about being fast and cool … but also smart and connected. This is the golden age of new performance,” according to Specialty Equipment Market Association
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Can you name the fastest-growing vehicle segment on the planet? Yeah, I couldn’t either until I recently spent the day immersed in an analysis of this and other global ‘hot’ topics at the 2015 Automotive Industry Outlook Conference, hosted by LMC Automotive in Birmingham, Michigan. Among the global takeaways – a growing consumer preference for
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There is so much to like about fall: a chill in the air (or snow, depending on how far north you live); the sweet smell of fresh apple cider and hot donuts; the warm embrace of a favorite sweater. Topping our list of favorites is a drive down roads trimmed with Mother Nature’s amazing color
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Here’s a radical suggestion: The next time you have to take a long trip, drive it. When’s the last time you saw someone actually excited about flying somewhere? Yes, they’re thrilled with the destination. But the process of getting from here to there – absolute misery. There are lines, lines, everywhere a line. The scrum
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Note: We were alerted to a brief but pretty cool story and photograph on Facebook, about an Ohio man who kept a deal with this young nephew many years ago to buy him a Jeep Wrangler when the young man graduated from college. After contacting the uncle, Johnny Nation, he sent us the story. When
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For parents, the moment you’re ready to bring your child home from the hospital begins many years ahead of, choosing, installing and using child safety seats to protect your most precious cargo. And with that responsibility comes questions. Which seat manufacturer should you go with? Is your child’s current seat the right one? Is age
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