From fixing leaky pipes to grooming Fido, delivering fresh flowers or piping hot pizza, life for small-business owners is increasingly more demanding, more diverse and more dependent on having the right tools than ever before. Ram Commercial, a division of the Ram Truck brand, knows that. With small-business owners running critical day-to-day business decisions, they
Read More
Category Archives: Advertising / Marketing
Minivan Monday: All-new Chrysler Pacifica ‘true joy to drive;’ named best minivan by Cars.com
The 2017 Chrysler Pacifica is being described as “out-and-out” better than the competition by Cars.com in the website’s annual “Ultimate Minivan Challenge.” The Chrysler Pacifica, which was entirely redesigned from the ground up, went head-to-head with some of the top minivans in the market in the challenge. When the testing was complete, the all-new minivan
Read More
Minivan Monday: Last Day to Get Your ‘Permission Slips’ Signed for a Chrysler Pacifica ‘Field Trip’
Chrysler’s pint-sized product specialists, the PacifiKids, have introduced the all-new 2017 Chrysler Pacifica to a number of celebrities, including Jodie Sweetin, Brooklyn Decker, Jack Osbourne and Jennie Garth in a series of YouTube videos. The trio of automotive specialists, Harper, Izzy and Miles, were joined by some new colleagues in a recent takeover of a
Read More
FIAT ‘Free Like A Bird’ commercial soars to new heights with eagles
The soaring camera shots in the new FIAT commercial for the 2017 124 Spider weren’t recorded with the latest drone, but by an actual eagle. As the commercial opens, the viewer is treated to a scene featuring the new roadster driving on a winding road along the Italian shoreline with the head and wings of
Read More
Say ‘ciao’ to FIAT’s new social media offerings
FIAT’S social media streams are known for posts with colorful photos, engaging animation and hot cars in cool locations. The brand’s digital presence is growing with the recent launch of FIAT USA’s Vine channel with short videos featuring FIAT vehicles and funky, FIAT-themed emoji for personalized, automotive-themed messages. FIAT has posted seven short videos on Vine
Read More
Fiat to show cars ‘virtually’ anywhere
Fiat customers will soon be able pull out their smartphones, open an app and virtually explore a new car from a variety of interior and exterior angles through augmented reality. This new technology will give those looking to purchase a new Fiat the ability to explore a full-scale version of the vehicle through a handheld
Read More
Ram Truck Brand website takes top honor in J.D. Power study
In today’s digital age, a brand or corporate website is a must-have marketing tool for reaching current and potential customers. Just as all websites do not look alike, they are also not alike in their effectiveness. Have you ever given any thought to what makes a website successful? The folks in our FCA global digital
Read More