The Ram Truck brand is no stranger to hard work and its “Built to Serve” motto, held in high regard, is reflected in Ram truck owners. The newest digital campaign “Built for Life” celebrates the diversity and beauty of the Hispanic community. The spot, featuring Hispanic Americans of all backgrounds and ages, was created using
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Category Archives: Advertising / Marketing
Ultimate Summer Road Trip: Dodge Sets Course on HWY 93, Gears Up for Launch of The Real Brotherhood of Muscle Campaign
DodgeHWY93.com connects the open road with the 93 days of summer, charting a summer course across the U.S. for its owners and enthusiasts HWY93 will include a curated list and interactive map of events, drag strips, iconic drives, restaurants, roadhouses, lodging and other attractions that the Brotherhood of Muscle can use to build their ultimate summer roadmap Fans
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Dodge Crowns Chief Donut Maker After Nationwide Competition
After months of anticipation and more than 173,500 applications, the Dodge brand’s search to fill the greatest automotive job in the world came to its supercharged conclusion today. Proving he has the character and the drive in a series of high-stakes challenges, Preston Patterson of North Carolina has officially been named chief donut maker in
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Ram Truck Brand Kicks Off CMT Music Awards Celebration With ‘Ram Jam: Artists to Watch at the 2022 CMT Music Awards’ Concert in Nashville
The Ram Truck brand kicks off the ultimate country music celebration ahead of the CMT Music Awards with the Ram Jam: Artists to Watch at the 2022 CMT Music Awards on Sunday, April 10 at Cumberland Park, Nashville, Tennessee. Concert goers will be treated to a night of all-star country music entertainment as Ram Jam
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Jeep® Brand Acknowledges the Sunset Chasers, Adrenaline Junkies, Nature Lovers, Athletes and More in New Marketing Campaign for Grand Cherokee
The Jeep® brand launched its new marketing campaign, “Made for What You’re Made Of,” featuring the new Grand Cherokee, Grand Cherokee L and Grand Cherokee 4xe. The 30-second “Made for What You’re Made Of” video can be viewed on the brand’s social media channels, including Facebook, Instagram, Twitter and YouTube, as well as on television,
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Orders Now Open for New 2022 Jeep®(RED) Renegade Special Edition
The 2022 Jeep® Renegade – known for its best-in-class off-road capability – is getting a bold appearance to match its valiant mission to donate funds that help fight global health emergencies. The new (Jeep)RED Renegade special edition, now available for order in the U.S., is part of a multi-brand Stellantis partnership with the (RED)® campaign to support the critical work
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Build to Serve – Behind the Badge
Ram Truck brand has a reputation for building trucks that serve the people who spend their time serving others. Ram’s new Built to Serve series of special-edition Ram 1500 trucks is paying tribute to our first responders: firefighters, EMS and police. The first of the series honors our firefighters, like Fire Commissioner Skip McAdams of
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