Ram Truck brand continues commitment to farmers and agriculture communities across the nation with participation at the 95th National FFA Convention & Expo in Indianapolis, Indiana Exclusive FFA convention performance by country singer-songwriter Jackson Dean at the Ram Truck brand exhibit Coinciding with participation at the National FFA Convention & Expo, Ram launches a new
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Category Archives: Advertising / Marketing
More Firsts: Dodge to Put the ‘Real Brotherhood of Muscle’ in the Driver’s Seat of Its Newest National Advertising Campaign
In a first-of-its-kind muscle car marketing campaign, Dodge is featuring content directly from its owners and enthusiasts, putting them and their vehicles in the national spotlight The multimedia national campaign launches today, running across television, digital and the Dodge brand’s social media channels Dodge brand’s search for fan-generated content was cast wide across social media
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Built for Life
The Ram Truck brand is no stranger to hard work and its “Built to Serve” motto, held in high regard, is reflected in Ram truck owners. The newest digital campaign “Built for Life” celebrates the diversity and beauty of the Hispanic community. The spot, featuring Hispanic Americans of all backgrounds and ages, was created using
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Ultimate Summer Road Trip: Dodge Sets Course on HWY 93, Gears Up for Launch of The Real Brotherhood of Muscle Campaign
DodgeHWY93.com connects the open road with the 93 days of summer, charting a summer course across the U.S. for its owners and enthusiasts HWY93 will include a curated list and interactive map of events, drag strips, iconic drives, restaurants, roadhouses, lodging and other attractions that the Brotherhood of Muscle can use to build their ultimate summer roadmap Fans
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Dodge Crowns Chief Donut Maker After Nationwide Competition
After months of anticipation and more than 173,500 applications, the Dodge brand’s search to fill the greatest automotive job in the world came to its supercharged conclusion today. Proving he has the character and the drive in a series of high-stakes challenges, Preston Patterson of North Carolina has officially been named chief donut maker in
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Ram Truck Brand Kicks Off CMT Music Awards Celebration With ‘Ram Jam: Artists to Watch at the 2022 CMT Music Awards’ Concert in Nashville
The Ram Truck brand kicks off the ultimate country music celebration ahead of the CMT Music Awards with the Ram Jam: Artists to Watch at the 2022 CMT Music Awards on Sunday, April 10 at Cumberland Park, Nashville, Tennessee. Concert goers will be treated to a night of all-star country music entertainment as Ram Jam
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Jeep® Brand Acknowledges the Sunset Chasers, Adrenaline Junkies, Nature Lovers, Athletes and More in New Marketing Campaign for Grand Cherokee
The Jeep® brand launched its new marketing campaign, “Made for What You’re Made Of,” featuring the new Grand Cherokee, Grand Cherokee L and Grand Cherokee 4xe. The 30-second “Made for What You’re Made Of” video can be viewed on the brand’s social media channels, including Facebook, Instagram, Twitter and YouTube, as well as on television,
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