Category Archives: Corporate Business

Corporate Business | July 24 2013

The Most Appealing Vehicles

Does your new car still appeal to you? It would if you owned one of several Chrysler Group products named today in The J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study. The Study recognized the 2013 Dodge Charger, Fiat 500, Ram Truck brand and Chrysler 300 in its annual study, which examines what consumers like
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Corporate Business | March 10 2011

Follow up: More on the #MotorCity F-bomb tweet

When a reporter called yesterday snarkily asking, “seen any good tweets lately,” I knew exactly what was coming next — a firestorm across the web regarding an errant tweet by a now-former employee of Chrysler’s social media agency. The tweet denigrated drivers in Detroit and used the fully spelled-out F-word. It was obviously meant to
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Corporate Business | March 09 2011

Chrysler Group response to #MotorCity tweet

This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated. Chrysler Group and its brands do not tolerate inappropriate language or behavior, and
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