When a reporter called yesterday snarkily asking, “seen any good tweets lately,” I knew exactly what was coming next — a firestorm across the web regarding an errant tweet by a now-former employee of Chrysler’s social media agency. The tweet denigrated drivers in Detroit and used the fully spelled-out F-word. It was obviously meant to
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This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated. Chrysler Group and its brands do not tolerate inappropriate language or behavior, and
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