Ten years ago today our company jumped into the emerging, lawless, laissez-faire world of social media with the launch of the controversial blog TheFirehouse.biz. TheFirehouse was the brainchild of then PR chief Jason Vines who wanted a platform to directly address journalists, respond to stories and plant ideas for new stories TheFirehouse.biz, was named after
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Today marks another transition during a week of transitions. On Sunday, Detroit-time, our company officially became Fiat Chrysler Automobiles N.V. as FCA shares began trading on the stock exchange in Milan, Italy,  and on Monday, on the New York Stock Exchange. One other significant change was retiring the Chrysler Pentastar in favor of a new
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