All work and no play? That’s no way to live. Ram Trucks and Mopar showed they agree, with a triple play rollout of new truck ‘edginess’ at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Nov. 3-6. Already a sporty head-turner, the Ram 1500 Rebel X has kicked up the sizzle with a distinctive, in-your-face
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Hosting a winning tailgate party, whether to kick off the season or (hopefully) to cement a bowl game bid, requires a focus on details. For FCA US vehicles, Mopar and Uconnect can supply those important pieces that take your tailgate from good to great. Mopar Mopar can “hook up” customers with trailer hitches for all
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During five decades of drag racing, Don Schumacher has collected plenty of awards. His latest is among the most special. At the NHRA Mopar Mile-High Nationals near Denver, the racing legend joined the select group that has received the Mopar President’s Award — an honor reserved for those who have made outstanding contributions to Mopar’s
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A 50-year-old dream became a reality last month when Bob Jennings, 62, traveled the Alaska Highway in his original NASCAR 1970 Plymouth Superbird. “When I bought one (Superbird) many years ago I set as a goal that maybe one day we’ll drive this car (across the Alaska Highway) because no one had ever done that,”
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Every fan of HEMI® power and performance on the street and race tracks has lost a friend with the passing of Tom Hoover, the man widely known as the “father” of the 426 HEMI racing engine, which celebrated its 50th anniversary in 2014. “Tom Hoover was an exceptional human being and an engineering genius that
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The Earth Day celebration on April 22 is the perfect opportunity for the Mopar brand to shed light on how taking care of the customer and the environment go hand-in-hand. For example, the brand’s line of Mopar Remanufactured (Reman) Parts puts tons of materials to work that would otherwise be earmarked for landfills, resulting in
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The annual Easter Jeep® Safari in Moab, Utah, is an event we and countless Jeep enthusiasts look forward to every year. The scenery and the Jeep SUVs are spectacular. It’s a perfect match. Every year, upwards of 1,000 vehicles are registered, all with the intent of owners putting their 4x4s and their skills to the
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