Hitting the open road is such a great feeling, especially when it’s with a purpose. Each year, blue-collar bands look to make a name for themselves. They pack up “ol’ reliable” with their precious musical equipment, hopes and dreams and head to the next town and the next opportunity to make it big.
Over the years, Ram brand has stood by its loyal customers and its motto “Built to Serve.” In 2018, the brand first launched the Ram BandVan program to help support emerging musical artists by providing them with a ProMaster BandVan equipped with all of the reliability they needed as they embarked on their music journeys across the country.
After in-person concerts were on hiatus in 2020, the Ram BandVan is back in 2021 for its Back to Live Tour. In partnership with SiriusXM and Pandora, a small handful of up-and-coming artists will spend a leg of their United States tours in the Ram BandVan, a ProMaster upfitted with extras made to make any tour across the country a comfortable and reliable one.
The Ram BandVan Back To Live Tour initiative takes off on the heels of the recently debuted Ram ad campaign “Spotlight,” featuring Dave Grohl of Foo Fighters, and coincides with “What Drives Us,” a feature-film documentary directed by Grohl highlighting the band’s original Ram van Big Red Delicious.
The first act in the Ram BandVan Back to Live Tour is Foo Fighters’ opening act, Radkey.
“This has been a year like no other, and now to finally be back on the road rocking with fans in real life, is an incredible feeling,” said Radkey. “We are so thankful to Ram Truck, SiriusXM and Pandora for our Ram BandVan, enabling us and fellow musicians alike to hit the road running and tour once again.”
Other emerging bands will be joining the Ram BanVan throughout the year and fans can follow along with the bands unique stories and explore exclusive content through RamBandVan.com and Ram brand’s official YouTube, Facebook, Instagram and Twitter channels.