FIAT’S social media streams are known for posts with colorful photos, engaging animation and hot cars in cool locations. The brand’s digital presence is growing with the recent launch of FIAT USA’s Vine channel with short videos featuring FIAT vehicles and funky, FIAT-themed emoji for personalized, automotive-themed messages. FIAT has posted seven short videos on Vine
Read More
Fiat to show cars ‘virtually’ anywhere
Fiat customers will soon be able pull out their smartphones, open an app and virtually explore a new car from a variety of interior and exterior angles through augmented reality. This new technology will give those looking to purchase a new Fiat the ability to explore a full-scale version of the vehicle through a handheld
Read More
Windsor Assembly Plant builds the Pacifica, an ‘incredibly cool machine’
For more than three decades, the men and women working at the Windsor Assembly Plant have helped families get their kids to school, small businesses transport work equipment and teams carry their gear to games in Chrysler and Dodge minivans. The company invented the segment in 1983, and since the first minivan rolled off the
Read More
New Chrysler Pacifica minivans hit the road to dealerships
Motorists driving on I-75 near The Palace of Auburn Hills in Michigan likely did a double-take – or even a 200-take – as hundreds of brand new 2017 Chrysler Pacifica minivans took part in a “drive away” program Wednesday, delivering the ultimate family vehicle to dealerships throughout the Great Lakes region. The parade of minivans
Read More
New Chrysler Pacifica to feature over 100 Mopar accessories
As the all-new 2017 Chrysler Pacifica arrives in showrooms, it will have nearly 40 minivan firsts. If these new features and options are not enough for some customers, Mopar will have more than 100 accessories available for the Pacifica. Floor mats, running boards and a first aid kit are just some of the Mopar items Pacifica
Read More
2017 Alfa Romeo Giulia lineup debuts in the Big Apple
The full line of Alfa Romeo Giulia models is making its debut at the New York International Auto Show. The Alfa Romeo Giulia and Giulia Ti made their North American debut in New York during the press preview days, rounding out Alfa Romeo’s Giulia lineup. These models join the “halo” model in the lineup, the
Read More
All-new Chrysler Pacifica pricing to start under $30,000
The all-new Chrysler Pacifica, which is packed with new features and minivan firsts, will enter showrooms this spring with a sticker price starting under $30,000. Chrysler announced the pricing Thursday for the five different trim levels for the 2017 Chrysler Pacifica. “With nearly 40 innovations not offered by any others in its class, the all-new
Read More