The brand’s digital presence is growing with the recent launch of FIAT USA’s Vine channel with short videos featuring FIAT vehicles and funky, FIAT-themed emoji for personalized, automotive-themed messages.
FIAT has posted seven short videos on Vine created by popular users such as Dan Nampaikid, who has more than 1.6 billion loops; Josh Darnit with more than 1.5 billion loops; and Tom Gliserman, who has 26 million loops.
In addition to the Vine videos, FIAT also launched an emoji keyboard with FIAT-themed images which can be shared in messages and over social networks.
Want to keep it real, but show even more emotion? There is a 500 emoji, which looks like the popular 100 emoji but tweaked to represent the iconic FIAT car.
Performance car lovers can use the Abarth scorpion emoji.
And there are a handful of car emojis featuring FIAT cars making statements such as “LOL,” “#CIAOBABY and “BELLA!.”
The FIAT emoji keyboard is free to download and is currently available only in the iTunes store.