Video Celebrating Brand’s 100th Anniversary Smashes Chrysler Group YouTube Record with Over 4 Million Views in 24 Hours The Dodge brand is celebrating its 100th anniversary with a new video starring centenarians that debuted yesterday (Thursday, 4/16) during the New York International Auto Show and has quickly become a viral hit amassing over 4,444,714 views
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Category Archives: Advertising / Marketing
SRT’s new ad speaks to the passion of drivers
Street and Racing Technology vehicles are engineered by serious drivers, for serious drivers. That’s the key message in a new ad, titled “Driven,” for Chrysler Group’s performance brand. The ad will run during the broadcast of the United SportsCar Championship race at the Grand Prix of Long Beach sports car race on April 12. The
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And The Winner Is…
It’s Oscar Sunday and for many that means grabbing a big bowl of buttery popcorn and pulling up a seat on the couch to watch the 86th Academy Awards. There’s always plenty of Oscar buzz surrounding the nominees but some of the best performances ever in movies don’t necessarily come from the actors. In many
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Durango. Burgundy. It’s Kind of a Big Deal.
We’ve seen it before – the well-known TV anchorman we’ve grown up watching on the news turns into a product pitchman. But a fictional TV news anchor? Don’t act like you’re not impressed. I’m talking about the partnership between the Dodge brand and Paramount Pictures – the much anticipated film ‘Anchorman 2: The Legend Continues.’
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Who Will be the Celebrity Spokesperson for 2014 Dodge Durango?
Monday morning we’ll be giving you an insider’s scoop on a new ad campaign and web video series for the 2014 Dodge Durango (below) starting 10 a.m. ET, and last approximately 20-30 minutes. Chrysler Group Chief Marketing Officer Olivier Francois will anchor the live webcast while providing details and showing a sneak preview of select
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Ads Spotlight Ram Commercial Diversity
We’ve got your back … with the right truck to get the job done!That’s the pledge the Ram Commercial division is making to growing numbers of small business owners across the country. As the economy continues to improve, the upsurge in construction and housing starts, traditionally a bellwether of prosperity, is helping fuel the growth potential of small
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The Italians Keep Coming
If you’ve seen the Fiat television commercial "The Italians Are Coming," a take off on Paul Revere’s famous ride, you may enjoy Funny or Die’s version. Backseat Italians – watch more funny videos Meanwhile..here’s the original: