There’s a little bit of the Star Wars epic in each of us. From “Great, kid. Don’t get cocky” to “Do. Or not do. There is no try.” How do you connect with Star Wars? With FCA US, five of our core brands – Chrysler, Dodge, Jeep®, Ram, FIAT – will each express its inner
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Viewers watching the Major League Baseball playoffs, and some other television programs, may have caught the newest Fiat ad “Own Your Freedom.” The 30-second ad is set to “Freedom” by Pharrell Williams and features images of the 2016 Fiat 500X’s all-wheel-drive capabilities on dirt roads and cruising the streets along with passengers grooving to the
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If you’re a fan of Fiat Chrysler and our brands, you may have seen a couple of our Super Bowl XLIX broadcast ads before, during Dodge’s 100-year anniversary celebration last year or if you watched the LA Auto Show reveal of the 2016 Fiat 500X. But for most of the viewing audience, it was their
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Arrgh! The holidays are upon us. Are you stumped for gift ideas for some of the people on your list? Let us offer an idea or two. Each of the Fiat Chrysler Automobiles brands offers a variety of merchandise – wearables and helpful accessories. And there’s still time to get most items if you place
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Cut through the clutter! How many times have you wished you could do that? Given the dizzying barrage of information we sort through every day wouldn’t it be refreshing to get the information you need – first- and leave the fluff behind? The Ram Truck brand not only had the same thought – they’ve done
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Video Celebrating Brand’s 100th Anniversary Smashes Chrysler Group YouTube Record with Over 4 Million Views in 24 Hours The Dodge brand is celebrating its 100th anniversary with a new video starring centenarians that debuted yesterday (Thursday, 4/16) during the New York International Auto Show and has quickly become a viral hit amassing over 4,444,714 views
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Street and Racing Technology vehicles are engineered by serious drivers, for serious drivers. That’s the key message in a new ad, titled “Driven,” for Chrysler Group’s performance brand. The ad will run during the broadcast of the United SportsCar Championship race at the Grand Prix of Long Beach sports car race on April 12. The
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