Every year in late June, we start to see glimpses of the future. Or, at least the upcoming model year. The annual What’s New is a day-long event at our Chelsea, Mich., Proving Grounds where media of all types get to mingle with company executives and drive our fleet of vehicles on the various on-
 Read More
Category Archives: Auto Shows
Automotive passion abounds at annual CEMA Car Show
  Clear blue skies, cars that stretched for row upon row and a glimpse into the company’s history made for a very successful 26th Annual Chrysler Employee Motorsports Association Charity Car Show on Saturday, June 6, 2015. Nearly 500 vehicles lined the grounds of the Walter P. Chrysler Museum, Auburn Hills, Mich., to show off their classic styles or
 Read More
Is there a better way to spend a June afternoon?
If there’s at least an inkling of gearhead or historian inside you, there are few better ways to spend a Saturday than at the Walter P. Chrysler Museum come June 6. Last year, a record-setting 2500+ people and 430 vehicles were on-hand at the annual Chrysler Employee Motorsports Association’s Charity Car Show. “It’s a fun,
 Read More
Route 2015: FCA’s Road Ahead
Whether you’ve attended an auto show this season or have seen the stunning photos, you’re probably wondering – when will the vehicle of my dreams make its way from the show floor, to the show room? To answer that question, FCA Digital Media is taking you on a full-throttle journey from the big reveal to
 Read More
Announcing a special auto show season recap web program
We never tried this before, so here goes. This coming Monday, May 4 at 7 a.m. we’ll be posting a special web program recapping every vehicle we introduced at the just-completed auto show season, letting you know where those cars and trucks stand right now and looking at what’s ahead for FCA US.  We also
 Read More
A platform for expression
We’re now on a nickname basis for an old friend. Its formal title is Spring Festival of LXs, but we can get away with the shorter Spring Fest or even the hashtag #sf10. Next year will be its 11th go-round, so it’ll be #sf11. LX is a vehicle architecture, or platform, which provides the underpinnings
 Read More
Migration to Spring Fest 10 under way
This weekend, the annual migration of Mopar-or-no-car enthusiasts to the Spring Festival of LXs started. Numerous owners of Chrysler 300s, Dodge Challengers, Chargers and Magnums have loaded up their cars or loaded them into a trailer to drive to California and gather with fellow owners to check out their rides, mods and share stories. According
 Read More

 
                    
                