The soaring camera shots in the new FIAT commercial for the 2017 124 Spider weren’t recorded with the latest drone, but by an actual eagle. As the commercial opens, the viewer is treated to a scene featuring the new roadster driving on a winding road along the Italian shoreline with the head and wings of
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FIAT’S social media streams are known for posts with colorful photos, engaging animation and hot cars in cool locations. The brand’s digital presence is growing with the recent launch of FIAT USA’s Vine channel with short videos featuring FIAT vehicles and funky, FIAT-themed emoji for personalized, automotive-themed messages. FIAT has posted seven short videos on Vine
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Fiat customers will soon be able pull out their smartphones, open an app and virtually explore a new car from a variety of interior and exterior angles through augmented reality. This new technology will give those looking to purchase a new Fiat the ability to explore a full-scale version of the vehicle through a handheld
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Auto show season is going global as the brands of Fiat Chrysler Automobiles show off their latest models at the Geneva Motor Show. The Swiss auto show, which has been referred to as the European equivalent of the North American International Auto Show in Detroit, is spread across 106,000 square metres of exhibition space and
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The Super Bowl is the biggest football game of the year, played before the year’s biggest television audience who tune in to catch the big plays and bigger commercials. When it comes to being part of the big game telecast, the brands of FCA US haven’t sat on the sidelines since 2011. Through the years,
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One of the most fashionable fictional characters in cinema rocked the runway recently with one of the most stylish cars on the market. Fictional supermodel Derek Zoolander, played by Ben Stiller, hit the red carpet Saturday (Jan. 30) for a special screening of the new “Zoolander 2” movie in Rome. Joining Stiller on the red
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Roy Viana first fell in love with the Alfa Romeo brand in the early 1980s when his brother Joe got his first Alfa. With readily available and interchangeable parts, Alfas were the perfect “tinker cars” and began a decades-long connection with the brand. “Of course I followed him,” said Roy Viana, who, like his brother,
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