Our annual What’s New event is Thursday at the FCA US Chelsea (Michigan) Proving Grounds. It’s a day where invited media see, sit in, learn about and drive many of our 2017 models. Of course, the information on many of these vehicles is embargoed – that is, the media can’t talk about them – until
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When you make an investment in a new vehicle, you definitely want to get your money’s worth, right? Then it’s no surprise that two of our most popular vehicles give our customers the most value: Jeep® Wrangler and Ram 2500 pickup. That’s a fact backed up by Edmunds.com 2016 Best Retained Value® Awards. Both vehicles
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Auto show season is going global as the brands of Fiat Chrysler Automobiles show off their latest models at the Geneva Motor Show. The Swiss auto show, which has been referred to as the European equivalent of the North American International Auto Show in Detroit, is spread across 106,000 square metres of exhibition space and
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How do you build on a legend? Start with a careful eye for detail. For the new 2017 Ram Truck Power Wagon, introduced at the 2016 Chicago Auto Show, the bar was especially high with the Power Wagon’s proven workhorse reputation stretching all the way back to World War II. For the exterior design team, a big nod
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If you’re looking to go off road, Ram Truck brand definitely has you covered. As Head of Ram Truck Brand in North America Bob Hegbloom said Thursday morning in Chicago: Ram is “America’s off-road truck leader.” A year after introducing the Ram 1500 Rebel, the brand’s fastest-selling model, it unveiled the latest version of the
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Capability! It’s what truck buyers look for first and foremost to make sure the job gets done, or to just have some fun! So it’s little wonder that truck makers traditionally roll out those capability numbers and features early and often to would-be truck buyers. For the Ram Truck Power Wagon that ‘tradition’ comes wrapped
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The Super Bowl is the biggest football game of the year, played before the year’s biggest television audience who tune in to catch the big plays and bigger commercials. When it comes to being part of the big game telecast, the brands of FCA US haven’t sat on the sidelines since 2011. Through the years,
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