The all-new 2018 Jeep® Wrangler carries on the legacy of more than 75 years of go-anywhere capability and, in recent weeks, it has demonstrated the ability to outrun and outmaneuver a Tyrannosaurus rex. The new Wrangler is featured prominently in Jeep ads that pay homage to the classic scene from “Jurassic Park” where a T.
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Category Archives: Advertising / Marketing
Family time fun with minivans and superheroes
Summertime is prime family fun time. This includes new adventures with the “extraordinarily talented” Parr family in Disney/Pixar’s “Incredibles 2,” which opens in theaters June 15. The Chrysler brand knows quite a bit about family fun – it was a guiding force during the development of the award-winning Chrysler Pacifica minivan. So it’s a natural
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Wrangler Wednesday: The Jeep® brand’s big game commercial featured a ‘dinosaur’ egg
Jeep designers have been known to add unique features, or Easter eggs, throughout vehicles for owners to find. This tradition was taken a step further in the Jeep brand’s “Jeep Jurassic” 60-second commercial that aired during the big game on Feb. 4. The commercial opens with a scene from the original “Jurassic Park” movie with
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Super fun made easier with FCA products
FCA US commercials have helped make Super Bowls memorable for more than a decade. But FCA US products can make Super Bowl memories, even in your own home watching party. Consider the following: The 2018 Chrysler Pacifica minivan – having best-in-class cargo volume enabled by the company’s patented, fold-in-the-floor, standard-equipment Stow ’n Go seating system
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Jeep® returns as the exclusive automotive sponsor of ESPN’s X Games Aspen
When the top athletes in winter action sports compete in ESPN’s X Games Aspen, the Jeep brand will be there. This will be the Jeep brand’s 15th year as the exclusive automotive sponsor of ESPN’s annual winter action sports competition, which takes place Thursday, January 25 through Sunday, January 28 at Buttermilk Mountain at Aspen
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Minivan Monday: State symbols of California make the case for the Chrysler Pacifica Hybrid
Chrysler has called upon a quartet of California state symbols to star in the brand’s new multimedia marketing campaign that also introduces the “Official Family Vehicle for California:” The Chrysler Pacifica Hybrid minivan. The grizzly bear, the valley quail, the desert tortoise and the serpentine, which are California’s state animal, bird, reptile and rock, all
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2.9 billion and counting: Dodge/Atlantic collaboration sets YouTube record
Two years ago, the Dodge brand and Atlantic Records took off on a unique road trip that combined the head-turning heritage of Dodge vehicles with the infectious artistry of Atlantic’s talent roster to help fuel the story of Universal Picture’s “Furious 7” film and the record label’s original movie soundtrack. That ride just set a
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