Viewers watching the Major League Baseball playoffs, and some other television programs, may have caught the newest Fiat ad “Own Your Freedom.” The 30-second ad is set to “Freedom” by Pharrell Williams and features images of the 2016 Fiat 500X’s all-wheel-drive capabilities on dirt roads and cruising the streets along with passengers grooving to the
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While the bottom line is ultimately the bottom line in every business, Fiat Chrysler Automobiles knows that people are a key reason for a successful bottom line. And doing right by them is the right thing to do. “FCA US is proud of its leadership commitment to create an inclusive business environment where all people
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Fiat has spent the past few weeks introducing new models around the globe which are diversifying the company’s product lineup beyond the traditional coupe. A pickup, a sedan and a new high-performance hatchback are among the new vehicles which have recently been revealed globally by Fiat. Abarth Punto and Avventura  Fiat introduced a pair of vehicles
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Carole Hecker (bottom, right) has been traveling the world since 2002. She belongs to a group of self-proclaimed golden globetrotters that have taken their hobby to the far corners of the earth, everywhere from China to Africa to Australia and, most recently, Italy. They call themselves the “Global Geezers.” There’s really not a so-called geezer
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It was colorless Sunday morning in Detroit and the streets were calm and quiet. It was so still you could hear the conversations of people a block away. The Motor City Pride parade would kick off at noon, but at 9 a.m. people were barely beginning to gather. I had gone inside the Chrysler House
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How many people can you stuff in a Fiat 500? The cover story of the Feb. 9 issue of Time would conclude there’s no limit since it’s all about our “sharing” society and how sharing has become big business with such examples as Uber and Airbnb using our cars and homes respectively. The Fiat 500 is
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With the new year comes renewed hope and many of us aspire to make a change in our lives whether it is personal or financial. Why not incorporate one of your biggest assets into your decision making? After all, you spend a lot of money on your vehicle and for many, it’s more than just
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