It’s well known that the Jeep brand has emerged as the global brand of Fiat Chrysler Automobiles. And, why not? The adventuresome spirit that embodies the Jeep brand transcends cultures around the world. The Jeep brand set a major milestone with more than 1 million in global sales last year. As Jeep Brand CEO Mike
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Another Guinness World Record fell this weekend. A couple weekends ago, Ram Truck owners set a record and now, there’s a new Jeep® world record. Attendees to the 12th annual Jeep Beach smashed the world record for the largest parade of Jeep vehicles when 1,846 lined up Sunday and paraded around the Daytona International Speedway.
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One of the first things we tell visitors to the Chrysler World Headquarters and Technology Center in Auburn Hills, Mich., is they’re in the second largest office complex in the U.S., next to the Pentagon. That gets their attention. Then we explain they’re also within a unique environment where a new vehicle can be conceived, designed,
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How do we know the all-new Jeep® Renegade lives up to the Jeep brand’s long-standing “Go anywhere, do anything” slogan? Because the Jeep team has been there and done that. While early customers are breaking in their new SUVs, the global Jeep development team already has put millions of miles on test vehicles to make
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This week, more than 12,000 students from around the globe are in St. Louis, Mo., to put their engineering skills to the test at the annual FIRST® (For Inspiration and Recognition of Science and Technology) Championship, April 22-25. Although, with names like the Martians, Adambots, Killer Bees, Spartonics and CyberTooth, this year’s roster of teams sounds
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The Earth Day celebration on April 22 is the perfect opportunity for the Mopar brand to shed light on how taking care of the customer and the environment go hand-in-hand. For example, the brand’s line of Mopar Remanufactured (Reman) Parts puts tons of materials to work that would otherwise be earmarked for landfills, resulting in
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In today’s hyper-connected world, everyone craves access. Many people use a smartphone to tap into an ever-growing bundle of information – news, phone calls, texts, social media and streaming entertainment, to name a few. Americans also spend an average of 100 minutes in their cars each day. That makes the dashboard a central info hub.
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