The most successful team in F1 racing will start the 2015 season with a new one-seater. Earlier this month, Scuderia Ferrari unveiled a new F1 car – the SF15-T – sporting a new nose, a more tightly packaged rear end, overhauled suspension kinematics, and optimized brakes. Former champion Kimi Räikkönen again returns and will be
Read More
Ram Brings on the Bling
Diamonds might be a girl’s best friend, but the ‘carat’ that puts the sparkle in the eyes of car lovers … is chrome. It has traditionally been the ‘go anywhere’ automotive accessory, at home on the drag strip as well as a five-star restaurant. While the love affair with chrome may have languished for a
Read More
Igniting automotive passion
What’s one of the best ways to convince Millennials that they need cars? Hire them. That’s part of the strategy behind Ignite Automotive 3. Modeled after Ignite Seattle, Ignite Automotive shares the same format. Speakers from the auto industry have exactly five minutes to enlighten the audience, backed by 20 slides that auto-advance every 15
Read More
The Jeep Girls’ birthday adventures on Catalina Island
Did you know it’s free to ride the Catalina Express to Catalina Island on your birthday? This is the fourth consecutive year that The Catalina Express is offering this fun birthday treat! This year, in celebration of our birthdays, my birthday buddy Fred Williams and I headed to Catalina Island, which transforms into “Birthday Island”
Read More
The Truth Behind the Chrysler Bailout
Time has come to once and for all put to bed the urban legend that “Fiat SpA’s Sergio Marchionne gained control of Chrysler without spending a single dollar.” Let’s set the record straight and not purposely forget such essential facts as: a) in June 2009, Chrysler’s value was zero, to say the least; b) at
Read More
Ram Truck unveiling something new at 2015 Chicago Auto Show
Fresh off of its Ram 1500 Rebel and Ram 1500 EcoDiesel HFE reveals in Detroit, our Ram Brand is not resting in Chicago. And you will be able to watch the Ram Brand news live, just like the media assembled at McCormick Place. If you can’t make it — details and link are below — you can
Read More
Which 2015 Big Game ad was your favorite?
If you’re a fan of Fiat Chrysler and our brands, you may have seen a couple of our Super Bowl XLIX broadcast ads before, during Dodge’s 100-year anniversary celebration last year or if you watched the LA Auto Show reveal of the 2016 Fiat 500X. But for most of the viewing audience, it was their
Read More