Ten years ago today our company jumped into the emerging, lawless, laissez-faire world of social media with the launch of the controversial blog TheFirehouse.biz. TheFirehouse was the brainchild of then PR chief Jason Vines who wanted a platform to directly address journalists, respond to stories and plant ideas for new stories TheFirehouse.biz, was named after
Read More
The Jeep Girls visit New Orleans
In celebration of the 10th Anniversary of Hurricane Katrina and the end of summer, Brittany and I took a trek to one of our all time favorite cities! We made our way to the French Quarter, crossed over Bourbon Street and arrived at Hotel Maison de Ville, where we were greeted by Trina, our new
Read More
The Force is strong at Dodge … and in NYC
Star Wars First Order Stormtrooper Dodge Chargers are swarming the streets of New York City today – and you can ride in them free. Our Dodge Brand lent eight Dodge Chargers to Uber NYC, and with the HOTWHEELSFF code, you can catch a ride for free Friday. Hot Wheels officials said the company chose Dodge
Read More
Details make your tailgate a winner
Hosting a winning tailgate party, whether to kick off the season or (hopefully) to cement a bowl game bid, requires a focus on details. For FCA US vehicles, Mopar and Uconnect can supply those important pieces that take your tailgate from good to great. Mopar Mopar can “hook up” customers with trailer hitches for all
Read More
Tailgating adventure calls for Jeep Brand
Sometimes, the best spot for tailgating is a touch off the beaten path. Say, in a nearby field or unpaved lot. Of course, weather can also be a factor when it comes to pre-game fun. Making sure you arrive at the tailgate every time – regardless of terrain or weather – calls for a truly
Read More
Design your career
When I was in elementary school in Indianapolis, my friends and I were always trying to see who could draw the best Indy race car. Today, I’m still drawing cars and trucks as the head of design for the Ram and Mopar brands. It’s a great job, lots of fun. But I worry that kids
Read More
Rely On A Solid “D” For Tailgating Success
Good football teams rely on a solid defense. The odds of your tailgate being a success go up when you employ a strong “D” – as in Dodge. Versatile seating and storage options in the Dodge Durango and Journey make them key players for your parking lot get-together. Dodge Durango The Dodge Durango is perfectly
Read More