Building high-performance cars, such as the SRT Viper, and racing them in theAmerican Le Mans Series gets consumers to consider Chrysler Group vehicles, says Ralph Gilles, President and CEO of the SRT Brand and Motorsports and Senior Vice President of Product Design.“Race fans get to the track early and they have the time to do some car
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Tech Plaza, in the Chrysler Technical Center, is the closest thing we have to a town square. With its soaring four-story atrium and expansive open space, it’s a perfect place for a major meet-up. That’s essentially what the 14th annual Matchmaker event is–a chance for representatives from suppliers owned or operated by women, minorities and
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The SRT Viper GTS-R race car has made its mark on race tracks this year, capturing an American Le Mans Series class win at Wisconsin’s Road America and rejoining the competition at the 24 Hours of Le Mans. The race track-bred SRT Viper is making its mark on streets and highways. Buyers began receiving the
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Tommy Kendall knows how to hustle a car around a race track. That’s why he’s one of the drivers of the SRT Viper GTS-R in the American Le Mans Series. But sometimes Tommy needs room for a passenger or two, or three. But he still likes to go fast. No problem when he’s driving the
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The rumors started earlier this summer that the Italians were coming and boy, have they arrived.This month, the FIAT brand posted its best month of sales since launching the Fiat 500 in the U.S. in 2011. How did FIAT accomplish this in only two short years? Many thanks belong to the all-new Fiat 500L, a
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For nearly every major automaker, August U.S. sales rocked with double-digit growth, compared to August 2012. (And, our colleagues at Chrysler Canada claimed a good month, too.)In reading all of the positive auto sales news yesterday, did you know about these nuggets? While August marked our 41st consecutive month of year-over-year sales gains, it also marked
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We’ve got your back … with the right truck to get the job done!That’s the pledge the Ram Commercial division is making to growing numbers of small business owners across the country. As the economy continues to improve, the upsurge in construction and housing starts, traditionally a bellwether of prosperity, is helping fuel the growth potential of small
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