Ram is changing the way people think about trucks. More people are switching to Ram than ever before and in a new campaign called “Step up to the New Standard” debuting to align with Ram Truck Month, in a series of spots that showcase how Ram is challenging convention in the truck segment. A 30-second
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As we continue to build our new state-of-the-art assembly plant and to bring nearly 6,500 jobs to Michigan, including nearly 5,000 to Detroit, we know we have a great responsibility to minimize the environmental impact for this and future generations. We take this responsibility seriously, which is why we’re proud to say that our new
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Jeep® vehicles through the years have conquered rocky terrain, unpredictable conditions and challenging trails. With the introduction of the 2020 Jeep® Gladiator Mojave, enthusiasts now have a Jeep vehicle that is designed to take on grueling desert and sand environments. “The Gladiator is already the most capable Jeep midsize pickup truck ever,” said Jim Morrison,
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The poet Robert Frost famously wrote, “Good fences make good neighbors.” Together with Detroit’s Office of Arts, Culture and Entrepreneurship and City Walls Detroit’s murals program, we launched a heart-filled initiative on Valentine’s Day that takes Frost’s words to a new level with the announcement of a massive mural project on the city’s east side.
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Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history since its founding in Milan, Italy, in 1910. This passion has spanned 110 years and is as strong as ever in today’s vehicles. The Giulia, Stelvio and 4C Spider carry on Alfa Romeo’s rich history of Italian styling,
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Construction of our new assembly plant in Detroit has been a journey of discovery. For the past several months, construction crews have found parts of old house basements, street pavement, and massive old stamping plant foundations and steel beams. Since last spring, crews have removed more than 830,000 cubic feet of dirt and built a
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Black History Month honors the contributions of African Americans to U.S. history. The celebration was created in 1926 by Carter G. Woodson, a noted African American historian, scholar, educator, and publisher. It became a month-long celebration in 1976. At that time, the month of February was chosen to coincide with the birthdays of Frederick Douglass
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